According to Elaine Saunders, PhD, CEO of Dynamic Hearing, the agreement is the culmination of a long-term relationship in which America Hears has provided invaluable customer feedback and design experience for new versions of the ADRO platform. "Dynamic Hearing is focused on real-world solutions to people's hearing problems," Saunders said. "Our partnership with America Hears has enabled us to stay at the forefront of the hearing-aid industry with software that unleashes the digital power of each successive generation of new DSP chips."
Dynamic Hearing's ADRO algorithm, developed for the current and future generations of powerful digital signal processing chips, provides performance superior to the compression technologies used in many of today's hearing aids. In trials conducted by the Cooperative Research Centre for Cochlear Implant and Hearing Aid Innovation, hearing-aid users preferred ADRO over compression technologies 74% of the time.
America Hears is the world's only manufacturer of premium digital hearing aids to sell and support its products directly over the internet. By making appropriately priced hearing-assistance products easily available to a broader market than ever before, America Hears is helping to expand the hearing-aid industry, which has experienced disappointingly slow growth in spite of the rapidly growing population of Baby Boomers suffering from age-related hearing loss.
The combination of America Hears' design and manufacturing experience with Dynamic Hearing's ADRO software running on the latest generation of DSP chips promises to deliver hearing-assistance products with more capabilities at more appropriate prices than ever before. Smith said the companies' shared vision is to finally put hearing aids within the reach of the mass market for consumer electronics. "Anyone who can afford an IPod and a new mobile phone should be able to get the digital hearing assistance they require as well," Smith said. "Now, with America Hears products integrating ADRO software from Dynamic Hearing, they can."
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