HBA Makes Selecting Health Insurance Easier

Australians looking for an easier way to research, compare and purchase health insurance will welcome a new online solution from Australia's second largest non-government health insurer - HBA.

Australia (PRWEB) April 3, 2008 -- HBA's new website offers an innovative Health Cover Selector, which makes it easier to select and compare HBA's various private health insurance options online. HBA's Corporate Development General Manager Mark Engel said the selector was created following research into what today's health insurance customers were looking for.

"Australians' health care needs vary depending on their individual lifestyles, so to offer value; health insurance must be both affordable and relevant to them. Most importantly, they want to be able to identify and compare health insurance plans as simply and quickly as possible," said Mr. Engel.

"HBA's Health Cover Selector guides the user to think about the current status of their health, the health services they are using today and what their needs might be in the near future," Mr Engel continued. "In just three steps, visitors to the website are matched with two HBA health insurance options that are most relevant to the health needs they selected."

Based on membership size HBA is the largest health fund in Australia to consistently keep its average premium increases below the industry average since 2002. But Mr. Engel said that price was only one element of value. "It is worth remembering that insurance policies that cost the same amount can still vary substantially in terms of coverage and service. So even on a restricted budget, researching your options is still the best way to ensure you get the best value for your individual lifestyle."

With so many different health insurance products on the market, more and more Australians are turning to the Internet for research, but the results can be confusing or misleading. "Most broker comparison websites compare only a small number of health insurers, so results are limited and do not reflect the vast range of products available," stated Engel. "By researching thoroughly and purchasing directly from health funds, not only are you more likely to find the best product at the best price, but you will also be dealing directly with those who will be there to assist when you need to make a claim."

For people who prefer not to search online, HBA also offers a special call back service where customers can register their details on the website and an HBA consultant will call them at a convenient time to answer all their questions and help them join.

In addition, HBA's new website provides quotes for travel insurance, motor vehicle, home and contents insurance making the website a must visit for all your insurance needs. Log on today at www.hba.com.au to discover an easier way to find insurance.

Background information
HBA is Australia's second largest non-government health fund, covering more than a million Australians, with a national market share of 10%. HBA is the second largest private health fund in Victoria with 22.3% market share. The fund operates as Mutual Community in the Northern Territory and South Australia - where it is market leader with 43.2% market share.

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